Looking to make your Quiz Kit quiz stand out and drive real results? A well-thought-out quiz strategy is key to connecting with your audience, boosting engagement, and driving sales. By aligning your AI product quiz goals with your business objectives, you can create experiences that not only educate and delight but also convert browsers into buyers.
Whether you’re looking to increase sales, gather valuable first-party data, or build stronger customer relationships, these quiz goal ideas are here to spark your creativity. Let’s dive into some fun, strategic, and downright genius ways to make Quiz Kit work for your Shopify store!
1. Product Recommendations: Become your customers’ personal shopper
Make it easy for shoppers to find exactly what they need, lowering time to checkout and increasing average order value:
Personalized Product Finder
Category: Beauty, Haircare, Makeup, or other CPG
Goal: Help customers discover tailored products like skincare, haircare, or supplements. Personalization helps customers feel valued and understood, leading to higher conversion rates and brand loyalty.
Quiz Tip: Use clear, concise questions to gather key customer preferences and provide recommendations.
Brand Example: Prose’s personalized skincare quiz tailors product recommendations based on individual skin concerns, goals, and lifestyle habits.
Build Your Bundle
Category: Beauty, Snacks, Gifts, or Subscription Boxes
Goal: Let customers create their perfect kit (beauty sets, snack boxes, etc.). Encourages customers to explore more products, increases average order value, and makes the shopping experience feel curated and thoughtful.
Quiz Tip: Use visuals of products to help customers see their bundle come together in real-time.
Example: A snack box builder that allows customers to select their favorite flavors.
Style Selector
Category: Clothing, Accessories, or Home DecorGoal: Help customers find their personal style for clothing or home decor, making purchase decisions faster.
Quiz Tip: Use imagery and playful language in your quiz to guide customers toward 3 to 5 style options that aligns with your brand offerings.
Example: A "Find your wardrobe aesthetic" quiz for matching outfits to personality-based questions.
Tech Match Quiz
Category: High-Tech Products, Computer Hardware, and Software
Goal: Help customers identify the best product options on sites offering a variety of tech products or models.
Quiz Tip: Start with a prompt like "What model should I choose?" Provide detailed product recommendations to simplify decision-making for non-technical shoppers.
Customer Example: Snap Air
Snap Air uses Quiz Kit to help customers identify the ideal air purifier for their needs by considering factors like room size, air quality concerns, and lifestyle preferences. Take the quiz →
2. Seasonal & Gifting: Because presents are hard
Help your customers take the guesswork out of gifting with these ideas:
Holiday Gift Guide
Category: Any, perfect for Christmas, Valentine’s Day, and other national holidays.
Goal: Help brands quickly offload seasonal products by addressing timely customer needs. Seasonal quizzes simplify the process of finding thoughtful gifts, saving customers from endless browsing.
Quiz Tip: Tailor logic flows to different customer personas to make the quiz feel personalized and relevant.
Event-Based Gifting
Category: Any—perfect for birthdays, anniversaries, weddings, and more.
Goal: Make gifting stress-free by guiding customers to thoughtful product options.
Quiz Tip: Start with a prompt like “Who are you shopping for today?” and create flows that direct users to customer product categories, such as "For Him," "For Her," or "For the Couple."
Back-to-School Essentials
Category: Supplies, Tech, and Apparel
Goal: Help customers streamline their shopping experience during the busy back-to-school season.
Quiz Tip: Add urgency with a countdown timer or limited-time offers, such as discounts, to encourage quick action.
Seasonal Product Picks
Category: Seasonal Decor, Apparel, and Must-haves
Goal: Highlight trending products for each season to drive timely purchases.
Quiz Tip: Feature your most popular products in visually appealing layouts to build excitement and showcase their relevance.
3. Customer Profiling: Know your audience
Use quizzes to learn more about your customers and offer personalized solutions. These options are great for collecting first-party customer data to drive future product releases:
Find Your Signature Scent
Category: Fragrance, Home Decor, Beauty
Goal: Help customers discover the perfect fragrance or scent that aligns with their personality, preferences, or lifestyle.
Quiz Tip: Include questions about mood, favorite seasons, or occasions to narrow down the perfect match.
Customer Example: Stink London
Stink London’s fragrance quiz takes the guesswork out of finding the perfect diffuser scent. With its engaging questions and beautifully designed flow, the quiz helps customers uncover their signature fragrance based on their preferences and lifestyle. View the quiz →
Discover Your Skin or Hair Type
Category: Skincare, Haircare or Beauty.
Goal: Help customers identify their skin or hair type and match them with the right beauty products.
Quiz Tip: Use targeted questions to gather essential details like skin concerns, sensitivities, or goals. Offer tailored product bundles, and an exclusive discount based on quiz results.
Find Your Fitness Personality
Category: Activewear and Fitness
Goal: Help customers find products or programs that suit their workout style and goals.
Quiz Tip: Add personality-driven, or workout-based questions to make the quiz feel fun and engaging like "Where do you like to workout?".
Identify Your Home Style
Category: Furniture, Interior Design Services or Home Decor
Goal: Help customers find products that match their home aesthetic preferences.
Quiz Tip: Use visuals to highlight various design styles for inspiration. Create five style categories based on your products—such as modern, rustic, or eclectic—and guide visitors toward the option that best suits their taste.
What’s Your Beverage or Food Type?
Category: Food and Beverage
Goal: Help customers discover products suited to their food, beverage or coffee preferences.
Quiz Tip: Use engaging and relatable language to connect with your customers. Incorporate playful questions like "What’s your go-to morning vibe?" or "Pick your dream meal companion," to make the experience enjoyable and reflective of their personality.
Customer Example: Counter Culture Coffee
See how Counter Culture brews up personalized experiences with their engaging quiz, helping customers discover their perfect coffee match. View the quiz →
4. Educational and Informative: Teach and sell
Quizzes can be fun and insightful! Use them to educate and increase engagement with your audience:
Learn About Sustainability
Category: Eco-friendly Brands, Cleaning Products
Goal: Educate customers on sustainability while recommending products aligned with their values.
Quiz Tip: Provide actionable tips along with product suggestions for a dual-purpose experience.
Example: A "What’s Your Carbon Footprint?" quiz offering tailored product suggestions to help reduce their footprint.
Understanding Your Nutrition Needs
Category: Health and Wellness or Supplements
Goal: Educate customers about their dietary requirements while guiding them toward suitable products.
Quiz Tip: Break down complex information into easy-to-understand results like suggesting what supplements might fit their lifestyle.
Pet Care Knowledge Test
Category: Pet Supply Stores or Pet Food
Goal: Educate customers on proper pet care while recommending helpful products.
Quiz Tip: Use playful language like "Are you a pet care pro? Find out!" to make the experience engaging and enjoyable.
5. Purchase Optimization: Help customers buy better
Make shopping easier with quizzes designed to narrow down choices and guide customers to the perfect products for their needs.
Find Your Perfect Fit
Category: Clothing, Footwear, Eyewear or Equipment
Goal: Reduce returns, and save money by helping customers find their perfect product size or fit right away,
Quiz Tip: Include sizing visuals or interactive features for clarity.
Customer Example: Bettinardi Golf
Discover how Bettinardi Golf, a premium golf brand, helps players perfect their game with the "Find Your Perfect Putter" quiz. Explore their innovative approach to customer engagement. View the quiz →
Size and Fit Calculator
Category: Apparel, Jewelry or Accessories
Goal: Help customers feel confident in their purchases by offering accurate size recommendations for wearable items.
Quiz Tip: Include questions about fit preferences and common sizing challenges.
Subscription Plan or Quantity Calculator
Category: Food and Beverage, Meal Kits, Fitness Programs or Subscription Boxes
Goal: Match customers with the ideal subscription plan or product quantity for their needs.
Quiz Tip: Highlight the value of each plan through engaging descriptions. Ask questions about their food or beverage intake, how many people are consuming to estimate the right quantity for their household. A great way to increase AOV.
Customer Example: Kendamil Formula Finder
This baby formula quiz simplifies the decision-making process for parents. By gathering key details, it provides personalized product recommendations and delivers tailored parenting tips directly to their inbox, making it a helpful and thoughtful tool for new families. See the quiz →
6. Fun and Engagement: Because quizzes should be memorable
Keep it light-hearted and engaging with these attention-grabbing quiz ideas:
Personality Quiz
Category: Lifestyle, Fashion, Accessories
Goal: Create an engaging, interactive experience that builds brand affinity while driving organic traffic and social media exposure. These quizzes also subtly encourage product discovery and purchase decisions.
Quiz Tip: Buzzfeed-style personality quizzes like "Which phone case matches your vibe?" entertain while subtly promoting products. Encourage your customers to share their results on social media, driving organic traffic and brand exposure.
Trivia Challenge
Category: Sports, Entertainment, General Knowledge
Goal: Encourage customer engagement and repeat visits by rewarding correct answers with escalating discounts.
Quiz Tip: Make the quiz more exciting with competitive elements like timers or leaderboards. For example, a sports trivia quiz could offer higher discounts for perfect scores, motivating customers to participate and excel.
Astrology Quiz
Category: Jewelry, Beauty, Lifestyle
Goal: Zodiac-inspired product recommendations tailored to customer preferences.
Quiz Tip: Use playful descriptions and imagery to connect with astrology enthusiasts.
Build Your Dream Room
Category: Home Decor, Furniture
Goal: Spark customers’ imagination by helping them visualize their ideal space while subtly promoting your products.
Quiz Tip: Use visuals to showcase how your products transform spaces like a "Design Your Ideal Workspace" quiz for home office brands. Include mood board-style results to showcases recommended products.
7. Specific Use Cases: Solve your customers problems
Address niche needs with these creative quizzes:
Wedding or Event Planning
Category: Wedding Invitations, Event Planning, Gifts
Goal: Alleviate the stress of event planning by guiding customers through a seamless process to find the perfect products and services.
Quiz Tip: Break down the planning process into manageable, step-by-step questions that lead to tailored recommendations for products or services, such as invitation designs, decor, or gift ideas.
Travel Destination Recommender
Category: Travel Agencies, Luggage, Accessories
Goal: Inspire customers to plan trips while promoting travel-related products.
Quiz Tip: Offer personalized travel tips and matching products like luggage sets or travel kits.
Example: "Where Should You Travel Next?" quiz featuring destination-themed items.
Home Improvement Helper
Category: Tools, Furniture, Home Decor
Goal: Guide customers through DIY projects with tailored product recommendations.
Quiz Tip: Use before-and-after visuals to inspire and educate customers.
Customer Example: Colour Trend
Dive into Colour Trend's "Discover Your Dream Paint Palette" quiz, where customers can find their perfect hues for any space. This interactive quiz helps shoppers explore personalized color recommendations, making their design dreams a reality while showcasing Colour Trend’s premium paint collection. Check out the quiz →
Custom Recipe Finder
Category: Food and Beverage, Meal Kits, Grocery Delivery Services
Goal: Helps customers find new ways to use food and beverage products and keeps them engaged and more likely to repurchase.
Quiz Tip: Include seasonal or trending recipe options to keep the content fresh.
Example: A "What Recipe Should You Try Next?" quiz for meal kit subscriptions.
8. Results-Driven: Help customers achieve their goals
Make your quiz the ultimate guide to success:
Savings Calculator
Category: Finance Tools, Energy-Saving Products
Goal: Highlight tangible benefits like cost savings to motivate purchases.
Quiz Tip: Highlight savings with personalized breakdowns, like "See how much our solar panels can save you each year!"
Beauty Routine Builder
Category: Beauty, Skincare, Makeup, Haircare
Goal: Create multi-step routines and kits tailored to customer needs.
Quiz Tip: Offer exclusive discounts for customers who complete the quiz.
Customer Example: Moroccan Oil
Discover how Moroccanoil simplifies haircare with their interactive Hair Quiz. In just minutes, customers receive tailored recommendations for the perfect haircare routine, matched to their unique needs and goals. Check out the quiz →
Work-Life Balance Assessment
Category: Career Coaching, Education Platforms, Wellness Products
Goal: Encourage users to improve their work-life balance using your products or services.
Quiz Tip: Ask questions like, "How balanced is your life right now?" to spark reflection. Share tailored tips and actionable advice based on their responses.
Set your strategy, and grow your Shopify store with Quiz Kit
Quiz Kit makes it easy to bring your customers’ buying goals to life. Stay focused on your business objectives and design quizzes that align with your strategy to drive real results. Whether you’re looking to boost sales, gather insights, or build customer loyalty, Quiz Kit's user-friendly builder has you covered.
